Women who are accomadating and self conscious


Many of the principles and concepts from social identity theory are also applicable to communication accommodation theory.Under the influence of social psychology, especially social identity theory, communication accommodation theory are guided by mainly four assumptions.This idea of "salient social membership" negotiation is well illustrated in the situation of an interview as the interviewee usually makes all efforts to identify with the interviewer by accommodating the way he speaks and behaves so that he can have more chance to secure the job.The last assumption puts emphasis on social appropriateness and norms. expectations of behaviors that individuals feel should or should not occur in a conversation".According to social identity theory, people strive to maintain a positive social identity by either joining groups where they feel more comfortable or making a more positive experience of belonging to the groups they already belong to.Since speech is a way to express group membership, people adopt convergence or divergence in communication to "signal a salient group distinctiveness, so as to reinforce a social identity".Perception is the process of attending to and interpreting a message When someone enters a conversation, usually he first observes what takes place and then decides whether he should make adjustment to fit in.



when members of different groups are in contact, they compare themselves on dimensions that are important to them, such as personal attributes, abilities, material possessions and so forth." Because speech style and language is an important factor in defining social groups, divergence in speech style or language is often used to maintain intergroup distinctiveness and differentiate from the out-group, especially when group membership is a salient issue or the individual's identity and group membership is being threatened.Imagine the encounter of two strangers, they may have a random small talk and simply say goodbye.In this case, neither of them is likely to evaluate the conversation since they have little possibility to meet again.For instance, when a young person talks to the seniors in his family, he should avoid using jargons among his generation to show respect and communicate more smoothly.

Convergence refers to the process through which an individual shifts speech patterns in interaction so that they more closely resemble the speech patterns of speech partners.

Communication accommodation theory (CAT) is a theory of communication developed by Howard Giles.



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